Healthscape

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Main features

World Coverage

USA

>1M people

~200k sites

Great Britain

~4k sites

France

~400k sites

Germany

~300k sites

Italy

~1.5k hospitals

Norway

~120k people

~50k organizations

Switzerland

~40k physicians

~3k sites

  • 14
    Countries
  • 3
    of the largest pharma brands
  • 1M
    more than 1,000,000 physicians

Blog

Role of AI in drug commercialisation

The role of AI in the biopharmaceutical sector to date has focused mostly on optimising and accelerating R&D processes and on innovating clinical trials. Those activities belong to the pre-commercialisation stage of bringing a new therapy to market, and have historically absorbed the lion’s share of investment and attention in the industry. But with companies […]

Unravelling the power of Big Data to increase sales team effectiveness

Commercial teams nowadays are being asked to deliver sales pitches while swimming in an ocean of product, customer, and performance data. This is nowhere more challenging than in the highly regulated pharmaceutical industry, where promoting new treatments must be calibrated so as to grab the attention of busy clinicians with little spare time and convert […]

Building new capabilities into Medical Affairs

Over the past few years, physicians and other KOLs have been increasingly mindful of the time they spend with pharma sales representatives. Many of them have been reducing this time investment in favour of engaging with more scientifically knowledgeable MSL’s (Medical Science Liaisons) that can double as educators and help them stay abreast of new […]

Connected Opinion Leaders (COLs): a new ally for pharma marketers

Influencer ecosystems are continually evolving in response to changing consumer preferences and the pharmaceutical sector is no exception. On one hand, patients and their doctors are looking beyond traditional Key Opinion Leaders (KOLs) for guidance on therapies and treatments and want to hear from alternative sources, such as Patient Opinion Leaders (POLs), whose feedback resonates […]

Strategic use of digital channels for engaging with HCPs

The Covid-19 pandemic has accentuated and accelerated important changes to how healthcare providers (HCPs) keep abreast of new product information relevant to their specialties and the patients they treat. Most notable among those is the HCPs’ embrace of digital technologies and digital-first channels of delivering content. This trend is accompanied by a growing preference for […]