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PeakData appoints Andy Latchford and Sebastian Schwerdt to head up Global Client Relations

by PeakData

PeakData, the tech start up with the most advanced Artificial Intelligence (AI) in healthcare, today announced important appointments to enter into the next stage of their journey to bring the power of AI to more healthcare organisations.

“To ensure current healthcare clients are getting the most value from our proprietary AI technology and to develop partnerships with new pharma companies, we have now recruited two widely recognized experts who not only understand marketization of medicines but who have significant experience in the healthcare service industry“ said Patrick de Boer, CEO and co-founder of PeakData. “Andy and Sebastian are bringing more than 40 years of pharma experience to PeakData. This combined with their leadership skills will be extremely valuable as we continue to grow the PeakData organisation across Europe and globally.”

Commenting on his new role, Andy said, “I’m thrilled to be joining PeakData at such an exciting growth phase for the organization. The initial response from current and future clients has been very positive, with many decision makers in pharma highlighting a clear need for real time insight at scale that helps to identify ‘digital activators’ and enables micro-segmentation with the personalisation of communication”

Sebastian comments: “My biggest drivers for working in healthcare are to ensure patients get the best treatment available and physicians are empowered to be guiding patients in their choices. Therefore, my goal here is very simple: to ensure healthcare companies can harness the power of AI to be making smart business choices and can ensure physicians are receiving tailored information. The most advanced AI in the healthcare space is enabling companies to optimize their medical and commercial processes, deploying their resources smartly and more efficiently”  

Andy joins PeakData as Senior Vice President of Global Client Relations and Managing Director of PeakData Plc effective 1st February 2021. Andy joins PeakData from STEM Healthcare where he held over the last five years several senior leadership roles including President, Global Client Relations. Prior to STEM Healthcare, Andy was at Novartis UK where he held roles of increasing responsibility, including launch leadership for an innovative heart failure medicine and brand leadership responsibility for the severe asthma portfolio. 

Sebastian joins PeakData as Senior Vice President of Global Client Relations and Managing Director of PeakData Netherlands B.V. effective 1st April 2021. Sebastian also joins PeakData from STEM Healthcare where he led the STEM business across Central Europe. Prior to STEM Healthcare, Sebastian worked at Bayer for more than 15 years. At Bayer, he held roles at European marketing, UK marketing and in his last role he led the Ophthalmology business in the UK.

Andy and Sebastian will jointly oversee the Global Client Relations team at PeakData.  Both will ensure existing healthcare clients are getting the most value and are able to fully integrate the PeakData AI technology into their business processes. In addition – the Global Client Relations Team will identify new partnership opportunities and ensure that more healthcare companies get to leverage the value of PeakData’s proprietary AI engine.

Andy and Sebastian will also be joining the PeakData Leadership Team.

Further appointments will be announced in due course.

To find out more about PeakData, including open positions, please visit us at: https://peakdata.com

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